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DTC e-commerce playbook

Ads, creators and email for online stores that need every dollar of spend to come back with friends.

Store owners who are tired of guessing which ads work — and want one team running paid, creators and email as one machine.

  • Ads that pay for themselves
  • Creators as your ad studio
  • Email that sells while you sleep
  • More sales from the same traffic
cubical.ai / industries / dtc-ecommerce
740%
Avg ROAS (Pharmarcie)
+22%
Lifecycle revenue share
5.8×
Paid-to-organic creator lift
Clients in this vertical

Pharmarcie · Ling Skincare · Moonlight Makers · Pengu Inventive · Japan Scissors · Gladkropp · Dear Ermina

Guardrails we work within

GDPR (EU customers) · CCPA (CA customers) · WCAG 2.1 AA accessibility · PCI-DSS via Shopify Plus

740%
Avg ROAS (Pharmarcie)
+22%
Lifecycle revenue share
5.8×
Paid-to-organic creator lift
What we run

The dtc e-commerce playbook, step by step.

Four things that move the number in this vertical. Agents watch them 24/7; a strategist owns them.

01

Ads that pay for themselves

Advantage+ and Performance Max fed with clean data and lots of creative — so the platforms' AI finds buyers at a cost your margin can carry.

02

Creators as your ad studio

UGC and creator posts, rights cleared, run as whitelisted ads — usually your cheapest cost per sale.

03

Email that sells while you sleep

Klaviyo flows — welcome, cart, post-purchase, win-back — quietly doing 20%+ of monthly revenue.

04

More sales from the same traffic

Weekly tests on product pages, offers and checkout, judged on revenue — not bounce rate.

Engagement flow

First 90 days, week by week.

  1. 01

    Margin audit

    Map CAC, AOV, contribution margin per product before we spend a dollar.

  2. 02

    Channel mix

    Lock the 90-day plan across Meta, Google Shopping, creator, and email.

  3. 03

    Production

    Creative, feed work, flows, landing pages — built by senior operators.

  4. 04

    Launch

    All channels go live in week 3. Daily optimization from day one.

  5. 05

    Scale

    Profitable channels get more budget. Underperformers get killed monthly.

DTC e-commerce clients

What it looked like for businesses like yours.

Real accounts, real numbers. Hover a row to see the story.

💊
Pharmarcie
E-commerce · France · EU expansion
Verified
740%ROAS
Jan 2025 — Jul 2025·$131K revenue in 6 months · Google Shopping

From spend-and-pray to 7.4× ROAS in six months.

740%
ROAS
$131K
Tracked revenue / 6mo
+22%
Lifecycle revenue share
4.2×
Email revenue lift
What we ran
Google ShoppingPerformance MaxMeta AdsKlaviyo
Read the Pharmarcie story
Compliance & guardrails

We know the rules before we write the ad.

Ad copy, landing pages and tracking reviewed against the standards that apply in your vertical — before anything goes live.

GEGDPR (EU customers)
CCCCPA (CA customers)
W2WCAG 2.1 AA accessibility
PVPCI-DSS via Shopify Plus
DTC e-commerce FAQ

Questions dtc e-commerce founders actually ask.

We accept DTC clients spending at least $5,000/mo on paid. Below that, we recommend our Kickstarter tier on the pricing page.
Pricing
Custom quote in 24h
Response time
Within 24 hours
Ideal for
Store owners who are tired of guessing which ads work — and want one team running paid, creators and email as one machine.
Limited spots · Q3 2026

Ready to grow? Let’s talk numbers.

Book a 30-minute strategy call. We’ll map exactly how to move your numbers in the next 90 days.