68% higher ROAS from letting Meta's AI do the targeting.
Advantage+ Shopping · dynamic remarketing
Gladkropp's catalogue spans heel and nail care, kneepads, back and neck supports and shoe insoles. Every product has a different buyer with a different pain. Manually built sales campaigns couldn't find those niches efficiently, and the product quality wasn't coming through in the ads.
Return on ad spend rose 68%. Conversion rates improved through tighter matching of product to person, and cost per click fell as the custom creative formats earned more relevant engagement.
A wide catalogue needs an algorithm, not a media buyer with a spreadsheet. Give Advantage+ good creative per product and it finds the buyer per product.
Advantage+ matched insoles to runners and back supports to desk workers without a single manual audience.
Each format led with the relief the product delivers — the thing people actually search for.
Personalised catalogue ads brought back visitors with the exact product they'd viewed.
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