From spend-and-pray to 7.4× ROAS in six months.
$131K revenue in 6 months · Google Shopping
Pharmarcie was running Google Shopping with a 1.8× ROAS — barely break-even after COGS and ad spend. Inventory was deep but the feed was a mess (no GTINs, weak attributes, low-quality images). Klaviyo was installed but only had a basic welcome flow live. The brand was leaving money in three places at once: feed, funnel, and lifecycle.
ROAS climbed from 1.8× to 4.2× by month 3, and 7.4× by month 6. The lifecycle work added another 22% of monthly revenue from email/SMS — pure margin since the audience was already won. Pharmarcie is now profitably scaling into Belgium and Switzerland with the same playbook.
“We went from spending money on ads to actually making money on ads. ROAS jumped from 1.8x to 7.4x in six months. They're the real deal.”
PMax campaigns were segmented by margin tier so spend chased dollars, not units.
GTINs + 14 new attributes per product unlocked impressions on high-intent shopping queries.
Six Klaviyo flows added 22% of monthly revenue without touching ad spend.
Performance Max underperformed on a brand-new site with thin conversion history. Standard Shopping + Search on high-demand US products lifted ROAS 342.86% in 30 days — then we moved to value-based bidding.
Tell us your numbers and we’ll show you what a comparable 90-day plan would look like for your business — no obligation.
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