A premium furniture brand that needed 5× ROAS to survive. It got 13.4×.
Target was 5× · Performance Max
Pengu Inventive sells premium, direct-to-consumer furniture. Margins meant campaigns had to return more than 5× to be worth running. Search and Shopping had both been tested and neither got there — the price point made finding the right buyer the whole problem.
The campaign cleared the 5× profitability bar and kept going, landing at a 13.42× return on ad spend — with conversions up and cost per acquisition down against the previous Search and Shopping setup.
When the audience is hard to describe, stop describing it. Give the algorithm great creative and let it find them.
Performance Max reached premium furniture buyers that manual Search and Shopping targeting had missed.
A deliberately diverse asset mix gave the system more ways to match a placement to a person.
One story across every surface kept trust high for a considered, high-ticket purchase.
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