514 holiday-season leads at ₹43 each for a luxury resort competing with discounters.
₹43 CPL · Meta lead campaign
Villa Retreat offers art, design, local cuisine and nature experiences to travellers from around the world. The initial booking-focused campaigns were expensive: every discounter in the region was bidding on the same intent, and a direct booking is a big ask from a cold ad.
514 leads at ₹43 each — a fraction of the previous cost per booking attempt — giving the sales team a pipeline of high-intent travellers to convert through conversation rather than paying for every booking click.
When the purchase is big and the competition is cheap, sell the conversation first, not the booking.
Lead gen instead of bookings dropped the cost of a real conversation to ₹43.
Different ad sets spoke to different travellers — art lovers, foodies, families.
Quality-first optimisation meant every lead was worth a call from the resort.
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