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Hospitality playbook

Direct bookings for hotels, resorts and venues — so the OTAs stop taking 15–25% of every stay.

Boutique hotels, restaurants, and event venues fighting OTA dependence or trying to fill mid-week capacity.

  • Direct booking campaigns
  • Local SEO + GMB
  • Geo-fenced corporate B2B
  • Seasonal creative
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See the case studies
cubical.ai / industries / hospitality
$1.06
CPA on direct bookings (The Truitt)
763
Bookings in 30 days
+280%
Google My Business views
Clients in this vertical

The Truitt · Villa Retreat

Guardrails we work within

GDPR (EU travelers) · CCPA · Local advertising standards

$1.06
CPA on direct bookings (The Truitt)
763
Bookings in 30 days
+280%
Google My Business views
What we run

The hospitality playbook, step by step.

Four things that move the number in this vertical. Agents watch them 24/7; a strategist owns them.

01

Direct booking campaigns

Google Hotel Ads + branded search saving 15–25% in OTA commissions on every booking.

02

Local SEO + GMB

Profile rebuilds, weekly posts, photography, review pipelines — earning the local pack.

03

Geo-fenced corporate B2B

Mid-week corporate booking campaigns targeting nearby office complexes.

04

Seasonal creative

Event-tied campaigns (Plaza Art Fair, KC Royals home games) that match local intent.

Engagement flow

First 90 days, week by week.

  1. 01

    Booking audit

    Map current OTA vs direct mix and unit economics per channel.

  2. 02

    Strategy

    Direct booking targets, B2B corporate angle, seasonal calendar.

  3. 03

    GMB + site

    Profile rebuild, photography, schema, fast booking landing pages.

  4. 04

    Launch

    Hotel Ads + branded search + geo-fenced B2B campaigns live.

  5. 05

    Optimize

    Weekly review of cost per direct booking, OTA savings, and review velocity.

Hospitality clients

What it looked like for businesses like yours.

Real accounts, real numbers. Hover a row to see the story.

🏨
The Truitt
Hospitality · Kansas City, USA
Verified
$1.06CPA
Apr 2025 — May 2025·763 bookings in 30 days · Google Ads

$1.06 cost per booking for a historic Kansas City hotel.

$1.06
CPA
763
Direct bookings / 30d
+280%
GMB views
11×
ROAS on OTA savings
What we ran
Google AdsHotel AdsBingGoogle My Business
Read the The Truitt story
Compliance & guardrails

We know the rules before we write the ad.

Ad copy, landing pages and tracking reviewed against the standards that apply in your vertical — before anything goes live.

GEGDPR (EU travelers)
CCCPA
LALocal advertising standards
Services we recommend

Three services that do the heavy lifting for hospitality.

All services
🎯
3.4×

Meta & Google ads

Hooks, angles and formats tested weekly — because now the creative is the targeting.

🚀
+47%

Landing pages

Built to match the ad that sends people there, tracked so we know what worked.

📈
740%

Paid & search

Ads that find your buyers, plus search that includes Google's AI answers and ChatGPT.

Hospitality FAQ

Questions hospitality founders actually ask.

That's the goal of every hospitality engagement. We've moved clients from 70% OTA to 35% OTA in 6 months by combining Hotel Ads, branded search, and email.
Pricing
Custom quote in 24h
Response time
Within 24 hours
Ideal for
Boutique hotels, restaurants, and event venues fighting OTA dependence or trying to fill mid-week capacity.
Book a 30-min strategy call
Limited spots · Q3 2026

Ready to grow? Let’s talk numbers.

Book a 30-minute strategy call. We’ll map exactly how to move your numbers in the next 90 days.

Book a callSee client wins