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Professional & local services playbook

Leads that turn into calls — for legal, home services, real estate, finance and consulting.

Firms and local service businesses that live on referrals and want a second, predictable pipeline — the phone ringing with people ready to book.

  • Search built around the call
  • Lead qualifying landing pages
  • Call attribution
  • Compliance-aware copy
cubical.ai / industries / professional-services
2,752
Leads at $94 CPL (EZ Evictions)
27%
Lead → consult conversion
3.4×
ROAS on retainer LTV
Clients in this vertical

EZ Evictions · Total Attic Storage · Trailer Labs

Guardrails we work within

State Bar advertising rules (legal) · FINRA disclosures (financial) · RESPA (real estate) · Local Bar/regulatory bodies

2,752
Leads at $94 CPL (EZ Evictions)
27%
Lead → consult conversion
3.4×
ROAS on retainer LTV
What we run

The professional & local services playbook, step by step.

Four things that move the number in this vertical. Agents watch them 24/7; a strategist owns them.

01

Search built around the call

Call ads and call tracking for urgent, high-intent searches — with ruthless negative keywords so you don't pay for DIY-ers and job seekers.

02

Lead qualifying landing pages

Pre-form qualifying questions filter out non-buyers before the intake team sees them.

03

Call attribution

Server-side call tracking proves every signed engagement back to a paid click.

04

Compliance-aware copy

Ad copy and landing pages reviewed against industry compliance rules (FINRA, ABA, RESA).

Engagement flow

First 90 days, week by week.

  1. 01

    Practice area audit

    Identify the 2–3 highest-value engagement types to focus paid spend on.

  2. 02

    Strategy

    Channel mix (Google LSA + Search + landing pages) and a compliance review of every asset.

  3. 03

    Production

    Practice-area landing pages, ad copy, qualifying questions, call tracking.

  4. 04

    Launch

    Campaigns live with strict negative keyword lists and daily monitoring.

  5. 05

    Refine

    Weekly cost-per-signed-engagement review — kill what's not converting.

Professional & local services clients

What it looked like for businesses like yours.

Real accounts, real numbers. Hover a row to see the story.

⚖️
EZ Evictions
Legal · Los Angeles, CA
Verified
2,752leads
Q4 2024 — Q3 2025·$94 CPL · 27% CVR · Google Ads

Filling the eviction pipeline at $94 a lead.

2,752
Leads generated
$94
Avg CPL
27%
Lead → consult CVR
3.4×
ROAS on retainer LTV
What we ran
Google AdsGoogle LSALocal SEO
Read the EZ Evictions story
Compliance & guardrails

We know the rules before we write the ad.

Ad copy, landing pages and tracking reviewed against the standards that apply in your vertical — before anything goes live.

SBState Bar advertising rules (legal)
FDFINRA disclosures (financial)
RRRESPA (real estate)
LBLocal Bar/regulatory bodies
Professional & local services FAQ

Questions professional & local services founders actually ask.

Yes — we run paid for legal practices in 12 US states and review every ad/landing page against the relevant Bar's advertising rules.
Pricing
Custom quote in 24h
Response time
Within 24 hours
Ideal for
Firms and local service businesses that live on referrals and want a second, predictable pipeline — the phone ringing with people ready to book.
Limited spots · Q3 2026

Ready to grow? Let’s talk numbers.

Book a 30-minute strategy call. We’ll map exactly how to move your numbers in the next 90 days.