Course creators, academies, and training providers selling to consumers or parents of consumers.
Face Forward Actors & Models
FERPA awareness (US student data) · Child-targeting ad policies (Meta, Google) · GDPR for international students
Four things that move the number in this vertical. Agents watch them 24/7; a strategist owns them.
Audience layers built off CRM lookalikes + interest signals that map to the actual buyer (often a parent).
14-day email open-loop sequences that convert cold sign-ups into booked auditions/intro sessions.
Testimonial video ads from current students/parents outperform studio ads 3× on efficiency.
Time-boxed campaigns around new cohorts, with waitlist nurture between launches.
Identify the true buyer (parent / student / employer) and map their objection ladder.
Channel mix tuned to the buyer demographic; messaging tested for the right emotional register.
Landing pages per program, email nurture, testimonial video ads, ad copy.
Cold acquisition + warm remarketing + nurture sequences all live.
Weekly cost-per-enrolled-student review with the admissions team.
Real accounts, real numbers. Hover a row to see the story.
Ad copy, landing pages and tracking reviewed against the standards that apply in your vertical — before anything goes live.
Book a 30-minute strategy call. We’ll map exactly how to move your numbers in the next 90 days.