The 90-day content engine that compounds
Pillar > sub-pillar > hook bank > distribution map. The stack we install for every brand.
Start with pillars, not posts
A pillar is a category of value your brand will become known for. Three pillars is the magic number — fewer and you sound monotone, more and you sound scattered.
Each pillar gets 3–4 sub-pillars (specific angles), and each sub-pillar gets a hook bank of 8–12 angles. That's 90+ content ideas before you've shot a single thing.
The hook bank does most of the work
Hooks are the first 3 words of every piece. Open with curiosity, contrarianism, or specificity. 'The 7 biggest mistakes new founders make' beats 'How to start a business' every time.
We maintain a living hook bank for every brand we work with — 200+ entries, scored by past performance, recycled and remixed monthly.
New post every Friday.
One marketing tactic + one client win + one tool, every week. No fluff.
Distribution is half the engine
The same piece of content should appear in 3+ places: native short-form, blog repurpose, newsletter snippet. Don't create new — translate.
Cross-post timing matters. We stagger by 24–48h across platforms to avoid algorithmic cannibalization.
